American Airlines Website Re-design
September 14, 2008
For the final project in the BU web design class we all had to find a major website that we thought could use a re-design. American Airlines wasn’t a hard choice. The website felt like a big pop-up ad (much like Ryanair’s actual service– the airline, which flies cheap throughout Europe, has ads for discount fare along the overhead bins and announces fare opportunities over the PA system.) Anyway, we spent the whole term working up to the re-design. We created competitive analyses, creative analyses, wire frames, site maps and mood boards.
Just for reference, this is the existing site that I was working with (www.aa.com):
We each created two versions and this is the one with which I am most satisfied:
